2015-2016
NEXTBIT ROBIN
Robin by Nextbit is the first cloud based smartphone. In an incredibly saturated market, we wanted to create an icon that would stand apart from the crowd. Smartphones shouldn't be limited to just soft rectangles, metal, and glass. The initial approach was to lay out each of the separate elements of the phone: the screen, speakers, and the camera. We then added a graphic layer to it with the two bands (top and bottom). This construction allowed us to play with contrasted or tone-on-tone colors to give robin an unique personality.
Lead designer
Team : Josh, Nick, Drew, Jacqueline
Robin by Nextbit was funded on Kickstarter and raised $1.3 million. We also designed a limited edition sim card tray for those who backed the phone. The smartphone construction is meant to be honest, simple, and affordable to have the phone available to everyone while maintaining a premium feel. We designed the packaging and the cases alongside the phone to maintain a holistic experience for the Robin user.
