2014-2016
PLUGGED
The goal of the Plugged + Branch partnership was to create an high-end headphone at an affordable price. The Plugged Crown headphone is honest, pure, functional and part of your lifestyle. We wanted to design this headphone to be fashion forward, not just another consumer electronic device. We decided to use premium material where it would have an iconic gesture and a strong impact. We took our opportunities to do so in the branding and the headphone extender. This subtle combination also allow us to play with colors without losing our main vision. With this hidden, colored extender, we were able to maintain an element of surprise that doesn’t break the form. The headphone is beautiful at every stage.
Lead designer
Team : Josh, Nick, Zach, Scott
Branch
I worked closely with the CEO, Imran, to develop this headphone. I checked the parts from the factory and refine every details to make sure our vision will be delivered to the consumers. We took the same approach for the packaging, reducing the amount waste while keeping a curated unboxing experience.
