2015-2016
PLUME
Plume is a new way to experience your home wifi. Plume pods are placed in each room to create a powerful network; no more cables or ugly router. The intent behind Plume was to have an object on the wall that doesn’t remind you of a wifi device. The pods are beautifully shaped and pleasantly colored, creating an initial surprising effect, but they're small and slight enough that they will slowly disappear and be part of your home. The faceted texture with an LED placed in the center is a metaphor for the network created. The LED is bright enough to communicate a network issue and invisible when off.
Lead designer
Team : Josh, Nick, Matt, Beejay
Branch
The packaging was also an essential part of the design exploration. Since the start of the design process, we wanted the consumer to have a great unboxing experience while also illustrating that the pods work together and any of them can be plugged to your internet provider. The finish of the pod was also a crucial part of the development. It was important that we establish a good balance between depth and reflection while staying compatible with the antenna.
